IP & Franchise Law

Structuring Franchise Agreements (STPW) and Protecting Trademark IP Across Regional Markets

Essential legal requirements under Government Regulation on Franchising, prospectus disclosure, STPW registration, and trademark enforcement.

12 August 2026 2 min read
Maria Angela, S.H., M.Kn.
Structuring Franchise Agreements (STPW) and Protecting Trademark IP Across Regional Markets

Expanding a business through a Franchise (Waralaba) model requires strict compliance with Indonesian franchise regulations and robust Intellectual Property (IP) registration. Operating a franchise network without a registered trademark and a Franchise Registration Certificate (STPW) exposes both franchisors and franchisees to contract nullification and regulatory sanctions.

1. Mandatory Legal Elements of a Franchise Structure

As the official representative office of the Indonesian Franchise Association (AFI) Medan Chapter, Law Offices of Jun Cai & Partners regularly assists domestic and foreign brand owners in fulfilling statutory requirements:

  • Registered Intellectual Property (HAKI): The brand trademark, operational manual copyright, or industrial design must be officially registered or under active substantive examination at DJKI.
  • Franchise Offering Prospectus: Written disclosure of business history, financial statements, outlet network, and rights/obligations delivered at least two weeks prior to contract signing.
  • Balanced Franchise Agreement: Drafting comprehensive clauses covering territory exclusivity, royalty fees, quality control standards, training, and dispute resolution.
  • STPW Registration via OSS: Securing the official Franchise Registration Certificate (Surat Tanda Pendaftaran Waralaba) before commercializing franchise rights.
"A strong franchise system rests on two pillars: an enforceable Trademark registration and a transparent, legally compliant Franchise Agreement registered under STPW." — Maria Angela, S.H., M.Kn.

2. Preventing Brand Infringement & Licensing Disputes

Proactive legal monitoring and clear termination clauses protect brand reputation when former partners or unauthorized third parties misuse logos, recipes, or standard operating procedures.

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